The Great Ural Forum is an effective business platform uniting tourism industry experts, annually gathering more than 2,500 professionals from more than 20 regions of Russia and dozens of countries. In 2020, the concept of the forum will be a response to the requests and challenges of the current state of the tourism industry in the domestic tourism sector, new MICE formats will be involved, as well as conferences, round tables, training seminars, an exchange of business contacts. For the guests from other regions to get familiar with the tourism potential of the region, it will be shown in the format of excursions and information tours in the Sverdlovsk region.

The aim of the forum is to develop domestic and inbound tourism, study experience in the development and promotion of brands of territories, strengthen ties between the regions of the Ural. Within the framework of the Forum, round tables, conferences and master classes are held with the participation of representatives of authorities in the field of tourism and professionals in the tourism industry, hospitality and education.

Sightseeing: Church on the Blood, Historical Square, Yeltsin Center, Yekaterinburg City, Museum of the History of Yekaterinburg, Museum of Fine Arts, Museum of Stone Carving, Sevastyanov’s House

Accommodation: Hotel "Residence", Hotel "Hyatt Regency Ekaterinburg", Hotel "Central", Hotel "Four Elements Hotel Ekaterinburg"